
Plokta: Medium Cool (1969)
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๐ฃ๐น๐ผ๐ธ๐๐ฎ is a new film festival that unravels ๐ง๐ต๐ฒ ๐๐ถ๐ฑ๐ฑ๐ฒ๐ป ๐๐ถ๐ณ๐ฒ ๐ผ๐ณ ๐ง๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐.
โโ
Haskell Wexlerโs countercultural classic marked a historic turning point for US politics and cinema. A vivid retelling of 1968โs pivotal shift โbeyond the age of innocenceโ, it was also at the vanguard of the Hollywood Renaissance. Like ๐๐ฆ๐ต๐ธ๐ฐ๐ณ๐ฌ (1976), Wexlerโs debut is a gripping, paranoid critique of television news, but with an anarchic spiritedness all of its own.
Medium Cool emphasises the ambiguous role of the camera in social change โ a โcool mediumโ, in Marshall McLuhanโs words inspiring the filmโs title. Through its dramatic narration of a TV news cameraman woken up to the turbulent politics of the era, the film emphasises the power of footage either to reinforce or challenge the status quo. Itโs the latter that the film performs, its pioneering mixture of fiction and nonfiction capturing a culture on fire, and by doing so throwing more fuel on the flames.