LIMA pres. CULTURAL MATTER: JONAS LUND
Tijdens de eerste editie van Cultural Matter 2019-20 staat de tentoonstelling ‘The Fear Of Missing Out’ van Jonas Lund centraal. Lund maakt een site-specifieke presentatie van verschillende stukken uit deze tentoonstelling. Florian Cramer zal tijdens het opening event in gesprek gaan met de kunstenaar en zijn licht werpen op het werk en de culturele en materiële implicaties ervan.
Can contemporary art – and the production thereof – be optimized and automated? In 2013, the artist Jonas Lund made a solo exhibition based on this simple yet critical and challenging question. The Fear Of Missing Out, held at MAMA, Rotterdam, would become a landmark exhibition in which the algorithm played a leading role, a show that was of great influence on his later work. The works produced for The Fear Of Missing Out were not the direct result of Lund’s labour and ideas, but made by a computer algorithm written by him. By analysing and categorising a wide range of artworks by the most successful contemporary artists, instructions were generated that gave step by step explanations on how to make the most successful works of art. Lund then made the work following these instructions. This critical approach is reminiscent of Institutional Critique, with artists such as Hans Haacke as its leading figures. Lund’s play with the optimisation of the art market also echoes the approach of artists by the likes of Andy Warhol and Damien Hirst.